9 Reasons Why Your Business Deserves A Great Blog
Written by: Hasan Nabulsi
No matter what services or products your company is providing, if your business has a website it deserves a great blog.
When people visit online businesses, a blog is something they’ve come to expect. Data gathered by the Content Marketing Institute shows that 79% of B2B businesses have a blog as well as 70% of B2C businesses.
Businesses blogging is one of, if not, the most cost-effective and proven methods of content marketing.
Your business’s blog ties into your social media strategy, helps develop your email campaigns, is a foundational piece to building SEO, and customer is a direct point of contact to potential and existing customers. If you’re still not convinced, we’ll let the numbers speak for themselves.
1.) The More Content You Put Out, The Better Chance Of Driving Traffic
Getting organic traffic to your site is crucial for the long-term success of your online business.
Paid advertisements rely on how much money your company spends whereas Search Engine Optimization (SEO) is built on your company’s relevancy to the customer’s direct questions and your site’s authority over that subject. Enter: Business Blog.
According to Tech Client, websites with a blog have a 434% higher chance of being ranked well on search engines.
Being ranked well is one thing, but what’s most important is showing up on the first page of the search engine’s results. Studies show that 75% of people don’t search beyond the first page of results. If you want to drive any traffic to your site, the goal is to be one of those first results.
In order to do that, you will first and foremost have to have words on your site that are relevant to the keywords users are searching for.
Simply put, the more you blog, the more chances you have of implementing those keywords onto your site. This leads to a greater chance of your site ranking higher which then provides you with a fighting chance of gaining traffic.
2.) Inter-linking Allows You To Navigate Traffic
Once you’ve got someone to click on a blog for your business, what’s next? Inter-linking. These are links within the text or images on your blog that lead readers to other pages on your site.
For example, you can implement a link to a product review page, a page outlining a certain service, or a page that goes more in-depth on a certain subject you’re writing about.
These other pages are more likely to garner conversions or sales and you have the power to direct customers right to them through your blog.
There are SEO benefits to inter-linking. The more links pointing to a certain page, the more trustworthy search engines will see that page, and the more likely they are to ranking it higher.
3.) Give’s Your Brand A Voice and Builds Trust
Developing a voice for your brand goes hand in hand with building trust and is powered through business blogging.
For example, if you walk into a brick-and-mortar store and you notice the employees there are simply trying to sell products and nothing else than you would naturally be a little hesitant.
If those employees instead spoke to you with thorough knowledge on the matter that you’re there for and spoke to you in a way that you relate to, you’re more likely to trust them and buy from them.
The same goes for your blog.
People want to know they are buying from people they can trust and relate to online, not just a business. Blogs give your business a personal touch and give you the ability to connect with your clientele on a deeper and more meaningful level.
4.) Get Direct Feedback From Customers
Often times, almost every page on a business’s website is one-way information directly to the customer or reader. That’s not the case with a blog for your business.
By regularly producing blogs for your business’s website and enabling comments, you’re able to get direct feedback from those that are most interested in the product, services, or information listed on your website.
That feedback enables you to see what your audience is interested in most, and that alone could help you narrow the focus of your business to what’s most profitable.
5.) Build An Email Database
Despite what you might think, email marketing is not dead. In fact, it’s still thriving.
According to a study conducted by Mikensy and Company, email marketing is up to 40% more effective than social media. The reason for this staggering number: Over 90% of all internet users have at least one email account.
But, how do businesses collect emails? The answer is simple, it’s blogging.
Businesses oftentimes send promotional offers through email which can be hit or miss. Those who subscribe to your company’s blogs, however, are already invested in your company to the point that they want information sent straight to them.
Those blog readers are more likely to stay engaged with your businesses and are therefore a better quality lead than just those who simply subscribe to emails unknowingly after making a purchase.
6.) Give Yourself The Ability To Be Shared On Social Media
Social media has evolved from being just being friendly to short-form content, to now welcoming long-form content, video, images, and most importantly news.
According to the Pew Research Center, one in five U.S. adults gets their news from social media.
The purpose of many blogs is to keep people informed of recent news with your business. With so many people staying up to date in the world through social media, it provides the perfect platform for you to upload blogs that inform readers with the latest happenings in your business.
Another benefit that blogs provide is that they help you fill your social media calendar.
Posting often is necessary for any sort of meaningful social media presence and sharing your blogs is a great way to upload meaningful content throughout each week.
Another obvious benefit of blogging for business is that when you share it on social media, you have the opportunity to be shared by others and reach audiences you never thought possible.
Blogging helps you grow your social media presence and social media helps boost the amount of people reading your business’s blogs. It’s a win-win for both strategies.
7.) Go More In-depth About Your Products or Services
Often times a short product description or a few sentences describing your services aren’t enough to paint the full value of those products or services.
Instead, the blog for your business can demonstrate real-life examples of when your offerings can make a meaningful impact on potential clients’ and customers’ lives.
Take for example, a plumbing company. Rather than just saying they’ll unclog your sink for a certain amount of money, what if they wrote a blog talking about the type of equipment they use for unclogging sinks and why that equipment is perfect for how most home sinks work?
Potential customers could now get a clearer picture of what comes with the service they’re paying for and the type of person coming to help them out in a time they need help most.
The same can be said for a business selling musical equipment. Rather than just describing the technological specs of a guitar amp, they could write a blog on how the amp was used in multiple concerts and traveled to many different venues.
Potential customers now have a story and a dream they can relate to and can connect with the product on a deeper level even before they decide to purchase.
8.) It’s More Affordable And More Effective Than Online Advertising
Online advertising can be effective for your business, but it can also be hit or miss.
Alarming numbers provided by Digiday show that only 8% of internet users make up for 85% of banner ad clicks. On top of that, up to 50% of banner ad clicks made on mobile devices are were made on accident.
Search engine ads can help boost you to the top of a google results page. However, doing so requires constant bidding and can become expensive if not monitored and overseen correctly.
When you blog for your business, you’re investing time or a small upfront cost to create content that will last as long as you want it up. Paid advertising only lasts as long as you keep paying.
Blogs can then be shared more often and can eventually rank better as it stays up online and other sites give a link to it. This helps build organic SEO that will last.
9.) Become A Thought Leader In Your Industry
Knowledge is power. That’s a known fact. And the same principle is attributed to your business when you regularly blog.
Becoming a thought leader means uploading blogs with the singular purpose of sharing information or answering questions that those in your field might be asking.
The more you demonstrate your proficiency in your industry or field, the more people will turn to you in order to find information. The more often they visit your site to find answers to their questions, then the higher the likelihood that those visitors will result in conversions.
When looking at the numbers and the inherent potential of blogging, it’s clear that having one is practically essential for your business to thrive online.
Content is king and blogging is its knight in shining armor.
However, you can’t build a kingdom with just one knight. You’ll need to blog regularly in order to achieve the full benefits of all the nine reasons why your business deserves a great blog.
The ROI on these efforts should be seen over time if executed properly.